BRIGHT
DESIGN
The LICHTENAUER
brand message.
Lichtenauer. Mein täglicher Lichtblick. (My highlight of the day.)
Foundation and guiding principle for all communication measures.
Developed in a strategic positioning process, with high brand awareness and established among consumers.
Experience
Lichtenauer
digitally.
The digital touchpoints are as refreshingly diverse as the product range.
The Lichtenauer website is the digital bracket for current topics and campaigns. Besides, it conveys knowledge about a natural product with intelligent links to social media and offers consumer-relevant features such as a beverage finder.
The Lichtenauer
Brand Bible.
Brand promise, storytelling, imagery and rulebook for all those who create highlights every day.
Equipment.
Striking.
Consistent.
Diverse.
You want to see more?
You have questions?
Contact us, we will be happy to help you.
Your contact person:
Horst Köstler
Executive Board | Management