With more than 100,000 machines installed, Sumitomo (SHI) Demag is one of the world’s leading manufacturers of injection moulding machines. It focuses on the automotive, packaging and medical sectors. The mainstay of its B2B communication is primarily trade fair appearances. The most important of these worldwide is the “K” trade fair in Düsseldorf. We have been providing our expertise for this since the very beginning.

Our goal: an impressive exhibition for the B2B target audience.

trade fair communication, interactive presentations, Flash animations, print designs, email newsletters, microsites, landing pages, rendering

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Industry 4.0 film

Digital networking and animation.
Leading actor: the injection moulding machine and its connectivity in the age of Industry 4.0. Our services are also connected: the concept, storyboard, implementation of animations with Cinema 4D and post-production with After Effects – all by psbrands. The design: deliberately minimalistic in a modern clay/flat look.


Professional trade fair highlight.
The injection moulding machine, which weighs several tonnes, is combined with a lightweight, interactive touch application based on Ionic – an open source framework for creating hybrid apps based on HTML5, CSS and JavaScript, building on AngularJS and Apache Cordova. This gives even deeper insights into every exhibit. From the concept layout to the programming, everything was our work.


Creating enthusiasm for trade fair visits.
Promoting the trade fair in advance through advertisements, newsletter banners and email campaigns to trade journals, all presenting the clear benefits and advantages in terms of speed, innovation and electricity savings.

All media link to the landing page – from the information on new products to the trade fair registration to further points of contact.


Three-dimensional instead of one-dimensional.
All product innovations are created in 3D – based on the customer’s CAD data.

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