highlights
of the day
#365lichtblicke – And Lichtenauer is there.
Every day brings new stories. Lichtenauer accompanies people in their highlights of the day. Different values are also important for consumers in different life situations. Under the guiding idea #365lichtblicke (365highlights), the mineral water brand stages sympathetic as well as relevant “Lichtblick” stories for the newly defined value groups.
Ben from
the value
group “family”.
Lichtenauer tells the story of little Ben, who has been eagerly waiting for his wiggly tooth to finally fall out so that he can whistle just as well as his big sister.
CROSSMEDIAL.
IN ALL
RELEVANT
CHANNELS.
Out of Home
The Lichtblick story in different forms of communication
Station Video
Lichtblick and product,
presented in a refreshingly
authentic moving image
Packshots
Refreshingly natural photographed
in the psbrands photo studio
Display Ads
Extending the
story in the
online environment
Radio
commercial
High reach and
attention because
well done
Insight
into the Lichtblick
(highlight).
Text: Jan Fröscher
Photography: Bernd Opitz
Direction: Marcus Kaspar
Camera: Timm Lange
Styling: Gabriella Opitz
You want to see more?
You have questions?
Contact us, we will be happy to help you.
Your contact person:
Horst Köstler
Executive Board | Management