Lichtenauer tells everyday stories with a bright spot
Every day brings new stories, new experiences – and new bright spots for everyone. Telling these stories is what the new cross-media advertising campaign for the Lichtenauer beverage brand sets out to do.
Lichtenauer is there as a refreshing, authentic companion when people experience and frame their daily bright spots. For example, Lichtenauer tells the story of little Ben, who is longing for his loose tooth to finally fall out, so that he can whistle just as well as his big sister.
Under the slogan “#365Lichtblicke”, the campaign, which is targeted towards various “value groups” such as families, couples and singles, uses video for the first time.
And every day, consumers are invited to ask themselves: “And what is my bright spot today?”
+ New approach in “bright spots” communication
+ Definition of relevant value groups
+ Cross-media campaign development
Moving short stories
New campaign, with new core instrument of storytelling: short, emotional films that retell Ben, Jan, Lea and Steffi’s bright spots in a series of snapshots. As moving, everyday stories in moving pictures.