highlights

of the day

#365lichtblicke - And Lichtenauer is there.

Every day brings new stories. Lichtenauer accompanies people in their highlights of the day. Different values are also important for consumers in different life situations. Under the guiding idea #365lichtblicke (365highlights), the mineral water brand stages sympathetic as well as relevant "Lichtblick" stories for the newly defined value groups.

iPad 16:9

Ben from

the value

group "family".

Lichtenauer tells the story of little Ben, who has been eagerly waiting for his wiggly tooth to finally fall out so that he can whistle just as well as his big sister.

CROSSMEDIAL.

IN ALL

RELEVANT

CHANNELS.

Lichtenauer Citylight Plakat
Lichtenauer Out of Home Plakat
Lichtenauer Riesenposter

Out of Home

The Lichtblick story in different forms of communication

Lichtenauer Station Video

Station Video

Lichtblick and product,

presented in a refreshingly

authentic moving image

Packshots

Refreshingly natural photographed

in the psbrands photo studio

Lichtenauer Packshot für Medium Mineralwasser

Display Ads

Extending the

story in the

online environment

iPhone

Radio

commercial

High reach and

attention because

well done

Insight

into the Lichtblick

(highlight).

Text: Jan Fröscher

Photography: Bernd Opitz

Direction: Marcus Kaspar

Camera: Timm Lange

Styling: Gabriella Opitz

You want to see more?

Foto von Horst Köstler, Geschäftsleitung/Management.

You have questions?

Contact us, we will be happy to help you.

Your contact person:

Horst Köstler

Executive Board | Management