Rodenstock

Extraordinary design, maximum functionality, first-class quality – Rodenstock has been a leading innovator in the optometry sector for almost 140 years. And psbrands has been communicatively presenting this brand since 2013, ensuring a consistent look for all the latest models from Rodenstock, including licensed products. Whether as a retailer catalogue, end user brochure or interactive flip catalogue.

Our goal: optically perfect quality for communicative visibility.

Skills:
photography, rendering, image retouching, catalogue creation, brochure design, digital flip catalogues, interactive design, moving photography

PHOTOGRAPHY

Optical perfection.
Several photoshoots a year, up to 100 new variations per season – photoshoots therefore have to be quick and efficient to ensure the latest models are available both online and in the retailer catalogue.

Rodenstock Katalog Innenseiten

CATALOGUES AND BROCHURES

Increased efficiency thanks to our in-house principle.
Seasonality leaves only a small time window for implementation. That’s why it’s good to be able to work in parallel. From the photography to the lithography to the final artwork – for us, catalogue production is a fluid process that avoids sources of error thanks to the psbrands in-house principle.

DIGITAL FLIP CATALOGUE

The lookbook for details.
Flip catalogues created by psbrands are interactive – with zoom feature for details and product experiences such as moving images and 360-degree photography. Take a look …

IMAGE BROCHURE

A passion to perform better.
We also demonstrate fascinating quality in the implementation of the performance brochure, including conception, text and design – all by psbrands.