STAEDTLER

An idea often starts out with a pen. It’s no wonder then that our customer STAEDTLER can proudly claim to be a provider of ideas for people all over the world. Products that require creative thinking. For STAEDTLER, social networks like Facebook and Instagram are important channels for providing inspiration and gaining as many fans of the brand as possible.

Our goal: efficient social media marketing that works.

Skills:
social media marketing, community management, hashtag research, posting, online editorial plans, texting

Social media competition

Gaining traffic and fans.
Based on a detailed user analysis, we developed a target-group-specific competition for Facebook und Pinterest for STAEDTLER. To generate the necessary traffic, several online campaigns were hosted on all relevant social media channels including the website, and on user blogs. After announcing the winner, the entries submitted were posted on Pinterest and the whole process of sending the prize was handled by psbrands.

Staedtler Facebook Gewinnspiel

Infographic

Complex issues made easy.
A modern, well-designed infographic can be used to present complex issues or production information in a simple way. Just as we have done for FIMO-Welt, for example – to print out or view online. psbrands took care of the concept and implementation in line with the corporate design.

CREATIVE social media communication.

Networks like Facebook, Instagram, Pinterest, Twitter and co. are ideal platforms for authentic brand-building. We provide day-to-day support, coordinate editorial plans, post, answer questions and search for important brand-specific hashtags to look after the global community.