High-efficiency heating and cooling solutions for residential, retail and process applications – this is what Glen Dimplex has always stood for. With GDTS Systems, 3 systems with different performance classes were developed in an overarching system concept. The result: endless possibilities for perfect energy management.
psbrands developed the communication concept for the ISH – the industry’s leading trade fair for HVAC & Water. Brand, system, and product messages. Value-added communication as a common thread for sales managers. Digital and analogue. For all relevant touchpoints along the customer journey.
Research, interviews and workshops as basis for the buyer-persona-sedcards and for the text concept of a convincing value-added communication.
Establishment of a new brand architecture and a messaging concept: GDTS Systems as a line extension in order to transport the overarching system claim simply and comprehensibly across all 3 systems.
A simple, scalable design system to enable uniform communication quickly and for every use case.
One result: three web specials with different depths of information. A fundamentally identical user interface based on a few brand codes and a uniform information architecture.
The advantage: understand once – use always. A perfect “digital cheat sheet” to convince with competent answers in every customer meeting – even with the trickiest questions.
Sometimes it has to be print. Thanks to the well-thought-out messaging and flexible design concept, the developed content could be transferred to analogue media. Three systems. Three brochures. Three different information contents. A uniform and valuable appearance.
An activating idea for the right target group at the right time. That’s the prerequisite for success. A targeting-based multichannel trade fair invitation management ensures that the target persons are addressed with the relevant topics at the trade fair stand at the planned time.
The meticulous persona development and the core messages derived from it resulted in a closely interlocked, involving communication chain along the entire customer journey.
Integrated into the entire stand choreography, the 30-metre-long and 6-metre-high LED video surface ensures a spectacular communication experience. And for messages and images that stay in the memory of every visitor.
The decisive factor is success. A comprehensive performance review measures whether the communication activity is effective and whether the investment is worthwhile. The result: impressive.
Top ratings from the trade fair audience. Top marks from sales. Directly measurable sales success and market share gains. Satisfied top management.
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Executive Board | Management