WMF CE

The premium brand WMF has been in kitchens for 160 years now. And it has also had its own small appliance division since 2011: WMF CE (Consumer Electronics). psbrands has been there with them from the outset, establishing the brand across various media and growing together with the customer. With success: WMF CE is today an elementary part of the group, with new product lines added every year.

Our goal: to combine lifestyle communication with the WMF design claim.

Skills:
brand-building, packaging, moving image, video, storyboard, visual effects, trade fair concepts, POS marketing, sales promotion, print communication, creation, texting design, food photography, product photography, DTP implementation

Corporate video

Moving with pictures.
Emotive staging to launch and announce the new WMF KITCHENminis® at IFA 2016.

PRINT

Presenting presents.
Nationwide supplement campaign for the Christmas product line in target-group-relevant, high-circulation magazines with over 25 million contacts.

PRODUCT LAUNCH

Vegan design.
Product launch for the WMF KULT X spiral cutter as a trend product for vegan kitchens. POS presentation including product brochure and recipe booklet with a testimonial by blogger and TV chef Nicole Just.

PHOTOSHOOTS

Focus on design.
Elegant, minimalistic design and clear styling – that’s what WMF is known for. We emphasise this with appropriate product photography.

Food photography

Food shots with taste appeal.
Food photography at its finest – deliciously presented. Such as the tasty recipes included with the WMF table and raclette grill.

REVIEW: HOW IT ALL BEGAN …

Rock at IFA!
A loud appearance at IFA 2011 to launch WMF CE and introduce the Only You series with a star factor: Elvis as the protagonist and figurehead.